TV inc

PRODUCTION OUTLINE & BUDGETING OVERVIEW

 

The following outline is a step-by-step guide of what’s involved in bringing a product to market via direct response television.  It is not meant to cover every possible detail.  However, it is the best example we have seen.

PRE-PRODUCTION

SCRIPT

SELECT WRITERS

PRODUCE OUTLINE

FIRST APPROVAL

LEGAL APPROVAL

RE-EDIT

STORY BOARD

PRODUCTION STAFFING

PRODUCER

DIRECTOR

LIGHTING DIRECTOR

AUDIO DIRECTOR

OTHER PRE-PRODUCTION STAFF

TALENT

COORDINATOR

CASTING CALL

CAST SELECTION

SITE LOCATION

RELEASES

PERMITS

FACILITIES

INSURANCE

ON-SITE OPERATORS & CREW REQUIREMENTS

CAMERA

MAKE-UP

LIGHTING

SOUND

GAFFER

PROPERTY MANAGER

CONTINUITY

PROPS

WARDROBE

SOUND REQUIREMENT

SCHEDULING

HOTELS

MEALS

TRANSPORTATION

 

PRODUCTION

SCHEDULE DATES OF SHOOT

CREW SCHEDULE

TALENT SCHEDULE

LIGHTING SET UP

SOUND SET UP

PROPS ON SET

COORDINATE TALENT

“Q” CARDS OR TELE-PROMPTER

SET DECORATION

EDITING & POST-PRODUCTION

CHYRONS & SPECIAL EFFECT REQUIREMENTS

TITLING

SLATE

ANIMATION

VOICE OVER

MUSIC SELECTION

RE-RECORDING

DUBS

AIRTIME

TEST RUN

BUDGET

ONE WEEK

TRACK & ANALYZE

ROLL OUT IN MONTHLY BUYS

P.I. DEALS

ORDER ENTRY

“800” & “900” SERVICE

ASSIGN THE TELEMARKETING

SET PROCEDURE

COMPUTER PROCESSING

ENTRY SCREEN DESIGN

REPORT DESIGN

INVOICE GENERATION

SET PROCEDURE

INVENTORY MANAGEMENT

INITIAL INVENTORY REQUIREMENTS

FUTURE INVENTORY NEEDS

RETURN PROCEDURE

FILE MAINTENANCE

FULFILLMENT

INVENTORY REQUIREMENTS SET

WAREHOUSING

LOCATION

SITE

 

SHIPPING SERVICES

UPS ACCOUNT NUMBER

PARCEL POST

FEDERAL EXPRESS, ETC.

MANIFEST SYSTEM

CUSTOMER SERVICE

“800” NUMBER

POLICY

PROCEDURE

BACK-END MARKETING

INSERT & BOUNCE-BACK

CATALOG

EDUCATIONAL MATERIAL

CUSTOMER RESPONSE CARD

TELEMARKETING

COORDINATING ADVERTISING

PRINT ADS

COORDINATED “WATCH FOR” ADS

MAIL PIECE

ACCOUNTING

COMPUTER PROGRAMMING

BANKING

VISA

MASTERCARD

AMERICAN EXPRESS

CHECKS

INVOICING

REVENUE TRACKING REPORTS

QUARTERLY REPORTING

FUTURE MARKETING OPTIONS

SPANISH PROGRAMMING

DIRECT SALES

RETAIL SALES

MULTI-LEVEL SALES

INTERNATIONAL MARKETS

LEGAL

PRODUCT NAME

PRODUCTION NAME

SCRIPT APPROVAL

FTC GUIDELINE SUPERVISION

FDA GUIDELINE SUPERVISION (IF NEEDED)

OTHER STATE OR FEDERAL APPROVAL

LEGAL

INSURANCE

INDEMNITY

CREDIT CARD GUARANTEE

TAX

APPLICABLE SALES TAX (IF ANY)

STATE

COUNTY

CITY

FEDERAL AND/OR INTERNATIONAL TAXES

BUDGETING 2 MINUTE COMMERCIALS

$10000

LOCAL SHOOT

LIMITED GRAPHICS & EFFECTS

SINGLE CAMERA CREW

NEEDLE DROP MUSIC

$15000-$18000

ON-SITE SHOOT

ADVANCED GRAPHICS & EFFECTS

SINGLE CAMERA SHOOT

NEEDLE DROP MUSIC

$20000-$35000

UP TP A $5000 TRAVEL BUDGET

TWO SITE SHOOT

MORE EXPENSIVE TALENT

TWO CAMERA SHOOT

NEEDLE DROP MUSIC

FULL ½ HOUR PROGRAM

$35000

TWO CAMERA SHOOT

LOCAL OR SINGLE SITE SHOOT

LOCAL TALENT

NEEDLE DROP MUSIC

$50000

TWO CAMERA SHOOT

LOCAL SITE

SET DESIGN & CONSTRUCTION

MEDIUM “Q” FACTOR PERSONALITY

NEEDLE DROP MUSIC

$75000

HIGHER “Q” FACTOR PERSONALITY

TRAVEL WITHIN THE US

MORE ELABORATE SETS & COSTUMES

NEEDLE DROP MUSIC

NATIONAL VOICE OVER PERSON

$100000+

HIGHEST “Q” FACTOR PERSONALITY

MORE EXTENSIVE TRAVEL REQUIREMENTS

ORIGINAL MUSIC SCORING

HI-TECH GRAPHICS & SPECIAL EFFECTS

*Important Note: These prices are estimates.  They do not include many expenses that may raise the costs significantly, i.e. film rather than video tape, special sets, custom music, special permits, extensive travel and other items.  However, these prices will produce quality programming.

 

OTHER BUDGET REQUIREMENTS

800 SERVICE

TWO WEEK SET UP

$2 PER ORDER

$1500 START UP COST

900 SERVICE

30 DAY SET UP

$1.33 PER CALL

$4500 START UP COST

AIRTIME BUDGET

$10000 INITIAL COST

BILLED AT COST

MINIMUM 30 DAY LEAD TIME RECOMMENDED

CUSTOMER SERVICE

$1.25 PER 1 MINUTE CALL OR ORDER

800: 35 CENTS PER MINUTE

FULFILLMENT

$.70 PER PACKAGE

SUPPLIES – EXTRA

COD AND AOD: 90 CENTS ADDITIONAL

UPS, USPS, FED-EX, & INT’L SERVICES

RETURNS $.70 PER PACKAGE

BACK-END MARKETING

NEWSLETTER

MAILING COST 25 CENTS EACH

MAIL PIECE: 18.3 CENTS

CATALOGS ON REQUEST

FOLLOW-UP TELEMARKETING