are the steps we employ in every marketing effort.
1. Define the product’s Unique
Selling Proposition. This USP is the emotion
the product engenders in the buyer. With this
task completed, you have a much better chance
Define the profile of the person who will
authorize the actual purchase. Often this person
is not the actual buyer.
Create a Marketing Model. A Marketing Model
is a plan of action showing specific Objectives
and those individual Tasks and subsequent Activities
which will reach the Objectives. The Marketing
Model should also contain a Schedule, Timing
and a Budget.
Develop a creative format that fits all of
Produce advertising vehicles that delivers
the message to the buyer/purchaser.
Disseminate this message using media with
which the buyer feels comfortable.